BARBACK / app design
To study the "rituals" or routine of an individual over the course of a week, with the purpose of locating pain points. After in-depth ethnographic research and interviewing, conceptualize a solution that would simplify or improve this "ritual."
Like many people, Lily likes to go out and drink with her friends. However, she has a very specific and interesting "ritual" which surrounds the process by which she likes gets ready and go out. Starting no less than 5 hours before she needs to leave her apartment, she slowly gets dressed and does her makeup, while sipping on "pre-game" whiskey. Through extended discussions and observance around this ritual, I found that Lily often drinks too much before she leaves the house. Additionally, she can forget to keep track of her drinks and to drink enough water during the night out. BarBack is an app that uses extensive user-generated personal data to take the guesswork out of drinking.