Lean UX (Illustration)

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LEAN UX / illustrations for a talk given by Mona Patel, CEO of Motivate Design

A series of illustrations I designed as part of the "Cheap Vs. Lean" talk given by the CEO of Motivate Design, Mona Patel, at the Lean UX conference in New York City. I used the metaphor of food to illustrate her key point: that contrary to popular belief, the lean method is not the cheap method. Although a meal at a fast-food restaurant will ultimately achieve the same goal as a well-balanced, slightly more expensive meal – feeling full, that is – in the long run, eating right is definitely the better choice. Even though you spend a little bit more money, you will feel more satisfied with the service and the result. 

To quote Mona:
“Cheap is about playing it safe, keeping a singular focus, remaining unresponsive to signifiers of change and spending as little as possible to bring in money quickly.
Lean is about spending money to reach some fun, ambitious goals; and utilizing smarter processes to find the most effective and efficient way to reach those goals, while maintaining the ability to adapt and react to changes in the marketplace.”
You can read her blog post on this topic here.

A plastic tray versus clean china 

A plastic tray versus clean china 

A pre-packaged hamburger vs. a salad with strips of filet mignon 

A pre-packaged hamburger vs. a salad with strips of filet mignon 

Highly processed french fries vs. rosemary fingerling potatoes

Highly processed french fries vs. rosemary fingerling potatoes

A sugary fountain drink vs. a glass of red wine

A sugary fountain drink vs. a glass of red wine

The quick, impersonal service received at a fast-food restaurant vs. personalized recommendations from a sommelier 

The quick, impersonal service received at a fast-food restaurant vs. personalized recommendations from a sommelier