Vosges (Branding)

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VOSGES / conceptual rebranding

Context
We were tasked to do a conceptual rebrand of Vosges, a small New York-based chocolate company. Vosges sources ingredients from across the globe to create unique and unexpected flavor profiles. With a mission to bring cultures together, Vosges chocolate "transports" customers to new locales through diverse taste experiences. 

Proposal
When approaching the redesign of Vosges packaging, I was inspired by vintage luggage tags and classic American air travel. To further develop the brand's emphasis on travel and "transporting" customers, the luggage tag motif helped to more readily articulate this experience. Because Vosges places a great value on the handcrafted nature of their products, space was left on each individual bar for stamps and handwritten SKU numbers. 

The name Vosges comes from a mountain range in France of the same name. Building on this French influence, the tagline "C'est comme se trouver dans une bouchée" (It's like finding yourself in just one bite) simultaneously spoke to the brand's inception and it's emphasis on the international. 

The name Vosges comes from a mountain range in France of the same name. Building on this French influence, the tagline "C'est comme se trouver dans une bouchée" (It's like finding yourself in just one bite) simultaneously spoke to the brand's inception and it's emphasis on the international. 

Matrix Book served as the basis for the "V" stamp logo, while Neutra Text served as a secondary typeface for slogans and displays. Din was used for the small text on the packaging. Each flavor profile of chocolate had it's own corresponding color.

Matrix Book served as the basis for the "V" stamp logo, while Neutra Text served as a secondary typeface for slogans and displays. Din was used for the small text on the packaging. Each flavor profile of chocolate had it's own corresponding color.

The logos used simple lines to show movement and dynamism and were inspired by airline branding from the 1950s. 

The logos used simple lines to show movement and dynamism and were inspired by airline branding from the 1950s. 

Drawing upon vintage luggage tags, the Vosges packaging was concerned with utility. Being able to quickly and easily discern key facts about each flavor profile was the main priority. Lots of space was left for individual variations, such as stamping and handwriting information, versus pre-printing. 

Drawing upon vintage luggage tags, the Vosges packaging was concerned with utility. Being able to quickly and easily discern key facts about each flavor profile was the main priority. Lots of space was left for individual variations, such as stamping and handwriting information, versus pre-printing. 

A close up of the packaging. The often nebulous names of each flavor profile were quickly broken down into the key ingredients. A more poetic description followed below. 

A close up of the packaging. The often nebulous names of each flavor profile were quickly broken down into the key ingredients. A more poetic description followed below. 

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On the back of each bar was a stamp-based system for indicating dietary information.

On the back of each bar was a stamp-based system for indicating dietary information.

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