VOSGES / conceptual rebranding
We were tasked to do a conceptual rebrand of Vosges, a small New York-based chocolate company. Vosges sources ingredients from across the globe to create unique and unexpected flavor profiles. With a mission to bring cultures together, Vosges chocolate "transports" customers to new locales through diverse taste experiences.
When approaching the redesign of Vosges packaging, I was inspired by vintage luggage tags and classic American air travel. To further develop the brand's emphasis on travel and "transporting" customers, the luggage tag motif helped to more readily articulate this experience. Because Vosges places a great value on the handcrafted nature of their products, space was left on each individual bar for stamps and handwritten SKU numbers.